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Affligem Abbey Beer

Affligem Abbey Beer

Last year the Agency launched Belgium Abbey beer Affligem for Heineken. The well attended Press launch was held at the Anglo-Belgian Club with speakers including the Belgian Ambassador and beer writer Ben Mcfarland.

The agency also ran consumer tastings and staff training days as an incentive to drive listings in key pub chains in and around London. Radio London and Radio 2 plus coverage in various regional newspapers and listings magazine Timeout pushed awareness to 7 million consumers.