Background image

Jazz Apples

Jazz Apples

In 2008 the Agency won a creative pitch to represent Jazz Apples in the UK. At the time the brand had consumer recall of just 4% and the agency was tasked with raising awareness of the brand and increasing sales.

With the brand carrying the catch phrase of “The apple with attitude” and with the Olympics four years away the Agency proposed the idea of ‘Team Jazz’, a campaign to find ten promising young sports men and women that Jazz Apple would sponsor in a small way (around £1000) a year until the Olympics, with the long-term aim being that one of the ten would eventually go on compete in the Olympics.

Unfortunately after the first year, a decision was taken by Jazz to invest in supermarket promotions and the PR and Team Jazz campaign was cut.

But what might have been! Amongst the sports people selected by the Agency as part of Team Jazz in that first year was Helen Glover, who went on to win Gold at the London 2012 Olympics in the Women’s coxless pair with Heather Stanning.